I woke up in a strange place

By Marc Heiden, since 1997.
See also: a novel about a monkey.


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August 30, 2010

Things are lost, but the space remains.

If you are like me, you are often barely paying attention to the world around you, but you snap to attention whenever there is a monkey. For much of the summer, these commercials were running on television, and I could not figure out what they were for, because I was never paying attention for the first twenty seconds. I would usually become aware as this chimp in a white sequined Evel Knievel jumpsuit strode into the upper left-hand corner of the frame, which was otherwise filled by parked cars. The announcer would say, "Oh, wait...there's a monkey." The chimp would press down the switch on one of those boxes commonly associated with dynamite, and glitter would rain down on the cars. Possibly the last couple of seconds would explain what the commercial was for, but I was always agog, and never able to capture that information.

It was very confusing. (It has been a confusing summer. I have a beard?) I kept searching Google for things like "ape with explosive device" and "chimpanzee glitter bomb anarchy" and found nothing useful at all.

Then it got fucking weird because the chimp became invisible. The same commercial was running, but now the announcer would say "Oh, wait...there's an invisible monkey." And the jumpsuit would come striding out there, but there was nobody in it.

It was around this time that I sent out all those inquiries about where NASA is with regard to a moon base, because I have had it with life on Earth if chimpanzee glitter bomb anarchy has gone into stealth mode. (If you are reading this from NASA, fuck you for not returning my emails. See if I write back next time you're losing sleep over whether some asteroid really does look like Sean Connery.)

Well, anyway, good news, sort of, because the chimp did not disappear on its own — it was disappeared by PETA.

(LA Times) On Dodge's website they explained how after just two e-mails alerting them about the mistreatment that animals often suffer in order to make commercials, they decided to change their spot. They wrote how they were unaware about the bad practices that some animals endure to be trained for ads. "We were saddened to learn this, and in the spirit of Dodge we wanted to take action. We decided to take the spot off the air, and we stopped a full-page newspaper spread from running. Dodge is firmly committed to never using great apes in our advertisements again. We released a new commercial. The footage is identical, only this time you won't see Suzie."

PETA let us know that they were happy with the "invisible monkey."

That link has video of both versions of the commercial, which as it turns out is for some trucks.

I understand PETA's reasoning — abusive training practices, social isolation, and all that. Bad stuff. Lord knows I don't enjoy being in show business, shame to subject chimps to this nonsense. Keeping apes out of advertising is good for chimps in general, but a bit rough for Suzie in specific, as she is now unemployed and will have to find some other line of work. (Perhaps in an office.) You can prevent other chimps from being trained, but you can't prevent Suzie from having been trained.

What fills the space? What do you see when you see an invisible monkey?

The monkey's viewpoint?

If you are like me, you often wonder what monkeys would do in various situations, but you also wonder what specific monkeys are up to these days, ones you haven't seen or heard about in a while. I had some inkling that the chimp from MVP: Most Valuable Primate and MVP 2: Most Vertical Primate had a new series coming out on HBO, but it turns out that's actually Steve Buscemi, so I was pleased to learn that, instead, the chimp has a cushy retirement ahead of him.

(Oakland Tribune) Before they started swinging from ropes and munching on popcorn and raisins at the Oakland Zoo, Bernie and Eddie had careers in television and movies.

They are still stars at the zoo, but now they are starting to mingle with five new chimps, playing hide-and-seek inside their leafy, expansive glass-enclosed home and entertaining thousands of zoo visitors each week.

Steve Ross, chairman of the Chimpanzee Species Survival Plan and director of Project ChimpCARE, which helped direct the move to the zoo, said brothers Bernie and Eddie were owned by Greg and Carol Lille, who live near Sacramento and trained chimpanzees for films, advertisements and print media, such as greeting cards, for more than 30 years.

"The Lilles worked cooperatively with all the zoos to place the chimps and were instrumental in ensuring these chimps were provided the opportunity to live out their lives in long-term sustainable housing such as at the Oakland Zoo," Ross said.

Greg Lille said he was under contract not to talk about the chimpanzee's past work history and declined to comment Wednesday. According to published reports, Bernie was the star of a hockey team in the 2000 movie "MVP: Most Valuable Primate," and its 2001 sequel "MVP2: Most Vertical Primate," where he plays hockey and rides skateboards.

Bernie, 16, and Eddie, 20, have over the past few months been integrated with Oakland's one male and four females. Eddie has become the peacekeeper in the group; Bernie had a little trouble with the lone male, Moses, at the beginning; the two now seem to be warming up to each other, zoo officials said.

It sounds like there might have been a fabricated biting incident, but it's all sorted out now.

(Obviously, we don't talk about MXP: Most Xtreme Primate on this website. It is non-canonical. Don't even bring it up.)

So here's hoping Suzie has a pension plan, and has not borrowed against her pension for more glitter bombs. I know how tempting that is.




I woke up in a strange place is the work of Marc Heiden, born in 1978, author of two books (Chicago, Hiroshima) and some plays, and an occasional photographer.

Often discussed:

Antarctica, Beelzetron, Books, Chicago, College, Communism, Food, Internet, Japan, Manute Bol, Monkeys and Apes, North Korea, Oregon Trail, Outer Space, Panda Porn, Politics, RabbiTech, Shakespeare, Sports, Texas.

Archives:

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Written by Marc Heiden, 1997-2011.